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ABOUT THE PROJECT

The client approached me with an existing logo in an effort to modernize the company identity to reflect the taste of their target clientele. This California-based company specializes in retailing yoga and other at-home workout accessories and creating training videos and customized exercise programs. 

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With the company having an established website and clientele, it was important that the logo be an evolution upon the existing one, allowing for gradual introduction throughout their media content. Thus, it was decided to maintain the company image by utilizing the functioning color scheme, while increasing legibility for small form factor devices.